SBD/March 24, 2011/Marketing and Sponsorship

I'm Too Sexy For This Ad: 2K Sports Reportedly Rejects Serena Williams Commercial

Tennis player Serena Williams has filmed an ad for 2K Sports' "Top Spin 4" video game, but a video game blog reports the commercial "was actually rejected by the game's maker," according to Shari Weiss of the N.Y. DAILY NEWS. Williams appears in the spot wearing a "black leotard and stockings" and is called the "world's sexiest tennis player." She "faces off against actress Rileah Vanderbilt, who is dressed in a similarly revealing outfit and called 'the world's sexiest tennis gamer.'" The ad is “cut with clips from the actual game, as if the two women were playing each other.” But “combined with grunting sounds … the hotness factor goes up several levels.” Vanderbilt uploaded the spot onto YouTube after 2K Sports did not release it, "and tweeted a link to it on Monday.” Williams Monday also mentioned on Twitter, "Stay tuned for a awesomely sexy video I am tweeting later." However, Williams “hasn't mentioned it since then” (N.Y. DAILY NEWS, 3/24). In Sydney, Stephanie Gardiner notes the video was reportedly "leaked" and 2K Sports officials have “distanced themselves from the ad, saying it was not their official campaign and was one of many marketing avenues they explored.” A “much more subdued ad for the game is also online, instead showing clips from the game itself” (SMH.com.au, 3/24).
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