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SBD/March 23, 2011/Marketing and Sponsorship
MLB Releases Jersey Sales Data For First Time, With Derek Jeter No. 1
Published March 23, 2011
MLB for the first time has disclosed its best-selling jerseys, and Yankees SS
Derek Jeter owned the top-seller for the '10 calendar year. Players from 11 teams
finished among the top 20 most popular jerseys, led by the Phillies who had three
in the top 10 and four in the top 20. Of note, 12 of the top 20 are under the
age of 30, and three -- Braves RF Jason Heyward, Nationals P Stephen Strasburg
and Giants C Buster Posey -- were rookies in '10. Also, MLB announced sales of
officially licensed MLB merchandise reached an all-time high in '10, up 6% over
the previous year. The Yankees led all teams in terms of sales of all licensed
products last year, followed by the Red Sox and Dodgers. The following charts
show the top-selling individual jerseys for '10, as well as the club licensing
rankings (THE DAILY).
CAPTAIN AMERICA: CNBC.com's Darren Rovell notes as the "most marketable player on the most marketable team, it comes as no surprise" that Jeter tops the list (CNBC.com, 3/23). In addition to owning MLB's best-selling jersey, Jeter topped THE DAILY's Most Marketable in Baseball study in '10. Jeter also finished first the two previous years the study was conducted: in '05 and in '03. Mauer, who owned the 2nd best-selling jersey last year, finished 3rd in the most marketable study, behind only Jeter and Pujols.
Return to top
|
RANK
|
PLAYER |
RANK
|
PLAYER |
|
1
|
Yankees SS Derek Jeter |
11
|
Yankees 1B Mark Teixeira |
|
2
|
Twins C Joe Mauer |
12
|
Braves RF Jason Heyward |
|
3
|
Phillies P Roy Halladay |
13
|
Nationals P Stephen Strasburg |
|
4
|
Phillies 2B Chase Utley |
14
|
Brewers RF Ryan Braun |
|
5
|
Phillies P Cliff Lee* |
15
|
Twins 1B Justin Morneau |
|
6
|
Cardinals 1B Albert Pujols |
16
|
Red Sox CF Jacoby Ellsbury |
|
7
|
Rangers LF Josh Hamilton |
17
|
Rangers 2B Ian Kinsler |
|
8
|
Red Sox 2B Dustin Pedroia |
18
|
Phillies 1B Ryan Howard |
|
9
|
Yankees 3B Alex Rodriguez |
19
|
Giants C Buster Posey |
|
10
|
Giants P Tim Lincecum |
20
|
Rays 3B Evan Longoria |
|
NOTE: * = Includes jersey sales from
his stints with the Phillies, Rangers and Mariners.
|
|||
|
RANK
|
TEAM |
RANK
|
TEAM |
|
1
|
Yankees |
6
|
Cardinals |
|
2
|
Red Sox |
7
|
White Sox |
|
3
|
Dodgers |
8
|
Braves |
|
4
|
Phillies |
9
|
Twins |
|
5
|
Cubs |
10
|
Tigers |
CAPTAIN AMERICA: CNBC.com's Darren Rovell notes as the "most marketable player on the most marketable team, it comes as no surprise" that Jeter tops the list (CNBC.com, 3/23). In addition to owning MLB's best-selling jersey, Jeter topped THE DAILY's Most Marketable in Baseball study in '10. Jeter also finished first the two previous years the study was conducted: in '05 and in '03. Mauer, who owned the 2nd best-selling jersey last year, finished 3rd in the most marketable study, behind only Jeter and Pujols.
