SBD/March 22, 2011/Marketing and Sponsorship

Marketplace Roundup

Kanaan will driver Geico-sponsored No. 82 car for Izod IndyCar Series in '11
Tony Kanaan will drive for the KV Racing Technology team in the '11 Izod IndyCar Series, with Geico to serve as the primary sponsor. He joins fellow KV drivers Takuma Sato and E.J. Viso on the three-car team (KV Racing Technology). Meanwhile, in Indianapolis, Curt Cavin reports Paul Tracy has secured sponsorship from Wix Filters to drive the No. 24 Dreyer & Reinbold car in the Indianapolis 500. Tracy will not compete in the season-opening race in St. Petersburg Sunday, but he "hopes to be one of Dreyer & Reinbold Racing's regular drivers soon" (INDIANAPOLIS STAR, 3/22). Sources indicated that Dreyer & Reinbold is likely to "put Tracy in one of their Honda Dallaras at both the Honda Indy Toronto and the Edmonton Indy in July" (TORONTO SUN, 3/22).

TAX WRITE-OFF: Golfer Retief Goosen on Saturday discussed his dispute with the IRS, which "centers on how Goosen’s licensing and endorsement income from the tax years 2002 and ‘03 is classified for tax purposes." Goosen said, "I know I’ve paid my taxes. I don’t owe the government anything." He contends that "his largest endorser, TaylorMade, is a worldwide company that uses his [likeness] in promotions and advertising more overseas than in the U.S." Goosen: "I’m a worldwide player, and they want to tax me for my time and appearances outside the U.S." A similar tax dispute in the U.K. "was dropped" (, 3/21).

ROUNDUP: Seiko Corp. of America yesterday announced that it has signed MLS Galaxy F Landon Donovan as the watchmaker's new endorser. Donovan will promote the Sportura Collection (Seiko)....Bulls G Derrick Rose has agreed to be AT&T's spokesperson for its "Texting and Driving -- It Can Wait" campaign (CHICAGO TRIBUNE, 3/22).
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