Dr Pepper Gearing Up For CFB Season Jimmy Butler To Appear For Men's Fashion Line Madison Keys Scraps Tattoo Sponsor Logo New Era Boosts NFL Hat Production At New York Plant Venus Williams' EleVen Undergoes Reboot Does Westbrook Take Jab At Durant In New Ad? Marketplace Roundup Lochte Scores First Endorsement Deal Since Rio Liberty Mutual Sponsoring NASCAR Spotters Venus To Appear In AmEx Ads Around U.S. Open
SBD/March 22, 2011/Marketing and Sponsorship
Published March 22, 2011
TAX WRITE-OFF: Golfer Retief Goosen on Saturday discussed his dispute with the IRS, which "centers on how Goosen’s licensing and endorsement income from the tax years 2002 and ‘03 is classified for tax purposes." Goosen said, "I know I’ve paid my taxes. I don’t owe the government anything." He contends that "his largest endorser, TaylorMade, is a worldwide company that uses his [likeness] in promotions and advertising more overseas than in the U.S." Goosen: "I’m a worldwide player, and they want to tax me for my time and appearances outside the U.S." A similar tax dispute in the U.K. "was dropped" (GOLFWEEK.com, 3/21).
ROUNDUP: Seiko Corp. of America yesterday announced that it has signed MLS Galaxy F Landon Donovan as the watchmaker's new endorser. Donovan will promote the Sportura Collection (Seiko)....Bulls G Derrick Rose has agreed to be AT&T's spokesperson for its "Texting and Driving -- It Can Wait" campaign (CHICAGO TRIBUNE, 3/22).