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Marketing and Sponsorship

Marketplace Roundup

Tony Kanaan will drive for the KV Racing Technology team in the '11 Izod IndyCar Series, with Geico to serve as the primary sponsor. He joins fellow KV drivers Takuma Sato and E.J. Viso on the three-car team (KV Racing Technology). Meanwhile, in Indianapolis, Curt Cavin reports Paul Tracy has secured sponsorship from Wix Filters to drive the No. 24 Dreyer & Reinbold car in the Indianapolis 500. Tracy will not compete in the season-opening race in St. Petersburg Sunday, but he "hopes to be one of Dreyer & Reinbold Racing's regular drivers soon" (INDIANAPOLIS STAR, 3/22). Sources indicated that Dreyer & Reinbold is likely to "put Tracy in one of their Honda Dallaras at both the Honda Indy Toronto and the Edmonton Indy in July" (TORONTO SUN, 3/22).

TAX WRITE-OFF: Golfer Retief Goosen on Saturday discussed his dispute with the IRS, which "centers on how Goosen’s licensing and endorsement income from the tax years 2002 and ‘03 is classified for tax purposes." Goosen said, "I know I’ve paid my taxes. I don’t owe the government anything." He contends that "his largest endorser, TaylorMade, is a worldwide company that uses his [likeness] in promotions and advertising more overseas than in the U.S." Goosen: "I’m a worldwide player, and they want to tax me for my time and appearances outside the U.S." A similar tax dispute in the U.K. "was dropped" (GOLFWEEK.com, 3/21).

ROUNDUP: Seiko Corp. of America yesterday announced that it has signed MLS Galaxy F Landon Donovan as the watchmaker's new endorser. Donovan will promote the Sportura Collection (Seiko)....Bulls G Derrick Rose has agreed to be AT&T's spokesperson for its "Texting and Driving -- It Can Wait" campaign (CHICAGO TRIBUNE, 3/22).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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