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SBD/March 21, 2011/Marketing and Sponsorship
Published March 21, 2011
DUSTIN THE DESTROYA: In Boston, Greg Turner noted New Balance “unveiled a T-shirt collection designed” for Red Sox 2B Dustin Pedroia with proceeds helping his charity of choice. The shirts “include a green tee with his initials in camouflage, a blue tee showing Pedroia swinging a bat, a black shirt emblazoned with his ‘Laser Show’ catchphrase and a red one with a big spark plug, a reference to his playing style.” New Balance is selling the shirts for $25 for adults and $20 for kids, and 5% of proceeds “will go to the Red Sox Foundation and Massachusetts General Hospital Home Base Program, which helps soldiers returning from the Afghanistan and Iraq wars” (BOSTON HERALD, 3/19).
I LOVE THE SIXTIES: The Cowboys Friday announced the release of Nineteen60, the team's new apparel line for men and women. The line, whose name is a play on the team's inaugural season in the NFL, will debut at the Dallas Apparel Market on March 24-27. Nineteen60 is Dallas Cowboys Merchandising's first foray into the boutique and specialty market with the apparel available in stores in September. The Cowboys said that DCM is the only major sporting brand to design, manufacture and distribute its own apparel (Cowboys).
SUPER BIKE: Bridgestone and Dorna Sports have signed a new three-year deal that will see the Japanese manufacturer continue as the official tire supplier to the MotoGP World Championship from ‘12 to '14 (MotoGP).