SBD/March 21, 2011/Marketing and Sponsorship

Marketplace Roundup

Woods making the rounds to pitch EA Sports' "Tiger Woods PGA Tour 12" video game
GOLF.com's weekly roundtable discussion this week focused partially on Tiger Woods’ future as an endorser after he made the media rounds to support the release of EA Sports' "Tiger Woods PGA Tour 12" video game. GOLF.com’s Mike Walker wrote, "Post-scandal, he seems determined not to show any personality at all. He doesn't even appear on the cover of his own video game. The question: Is Tiger's career as a corporate pitchman over?” SI's Michael Bamberger wrote Woods “just has to keep quiet, stay out of the tabs and win several majors. People will be beating his door down again, just like the old days.” SI's Jim Gorant wrote if Woods ”wins the deals will come.” GOLF.com's Jeff Ritter added, “I agree. Just one major victory could be enough for him to write the comeback story, and for the endorsements to pour in again” (GOLF.com, 3/20). GOLF WORLD's Sam Weinman writes, "As a public figure who is still looking to rewrite his own narrative, Woods may want to reconsider his habit of only putting himself out there when it appears he's contractually obligated to do so" (GOLF WORLD MONDAY, 3/21 issue).

DUSTIN THE DESTROYA: In Boston, Greg Turner noted New Balance “unveiled a T-shirt collection designed” for Red Sox 2B Dustin Pedroia with proceeds helping his charity of choice. The shirts “include a green tee with his initials in camouflage, a blue tee showing Pedroia swinging a bat, a black shirt emblazoned with his ‘Laser Show’ catchphrase and a red one with a big spark plug, a reference to his playing style.” New Balance is selling the shirts for $25 for adults and $20 for kids, and 5% of proceeds “will go to the Red Sox Foundation and Massachusetts General Hospital Home Base Program, which helps soldiers returning from the Afghanistan and Iraq wars” (BOSTON HERALD, 3/19).

I LOVE THE SIXTIES: The Cowboys Friday announced the release of Nineteen60, the team's new apparel line for men and women. The line, whose name is a play on the team's inaugural season in the NFL, will debut at the Dallas Apparel Market on March 24-27. Nineteen60 is Dallas Cowboys Merchandising's first foray into the boutique and specialty market with the apparel available in stores in September. The Cowboys said that DCM is the only major sporting brand to design, manufacture and distribute its own apparel (Cowboys).

SUPER BIKE: Bridgestone and Dorna Sports have signed a new three-year deal that will see the Japanese manufacturer continue as the official tire supplier to the MotoGP World Championship from ‘12 to '14 (MotoGP).
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