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Taking Flight: Cubs Sign United Airlines As Naming-Rights Partner On Stadium Club

The Cubs have signed United Airlines to a naming-rights deal for the Stadium Club at Wrigley Field, according to industry sources. The multi-year agreement for the 235-person United Club takes effect this season at the 97-year-old facility. This deal is the first naming-rights deal for the members-only restaurant in the ballpark’s right field corner. United has an existing relationship with the Cubs and this deal is part of a new and larger team deal between the team and the Chicago-based airline, sources said. Opening Day is April 1 at Wrigley Field. Levy Restaurants operates the United Club. Elsewhere in Chicago, United Airlines sponsors the fine dining club at Soldier Field and has naming rights to United Center, home of the Bulls and Blackhawks.

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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