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SBD/March 18, 2011/Media
Published March 18, 2011
EYEING NFL DEAL: National CineMedia Chair & CEO Kurt Hall, whose company "sells in-theater advertising and distributes pre-show programming and live events," Thursday at the Gabelli & Co. Movie & Entertainment Conference indicated that he "would love to do" a deal with the NFL. Hall said that his company "can have 'more meaningful' conversations with big names like the NFL, but he didn't provide a possible time line." Hall "cited success with last year's offer of soccer World Cup games." He also "predicted it will take viewing without 3D glasses to make 3D TV take off, and that could be five to 10 years away" (HOLLYWOODREPORTER.com, 3/17).
WE'RE GOING STREAMING: DIGITALSPY.com's Andrew Laughlin reports ESPN "has announced the launch of a new live streaming service providing post-match coverage of football matches in England and Scotland." The service, called ESPN Extra Time, "will immediately follow TV coverage of all ESPN's live matches from the Premier League, FA Cup and Scottish Premier League" (DIGITALSPY.com, 3/18).