SBD/March 17, 2011/Marketing and Sponsorship

Tiger Woods Hits Media Circuit To Promote Latest Version Of EA Sports "PGA Tour" Game

Woods plays his new video game via remote on Golf Central's "Morning Drive"
Tiger Woods is making the media rounds to promote the upcoming March 29 release of EA Sports’ “Tiger Woods PGA Tour 12,” hitting several different outlets today and yesterday. He appeared on Golf Channel’s “Morning Drive” today, where co-host Gary Williams noted the game's addition of Augusta National "is a big leap for them.” Woods: “The Masters is trying to make a concerted effort to grow the event … and I think this is obviously an extension of that.” Williams noted the authenticity of the course in the game, and Woods said, "This is pretty incredible how they were able to pull this off” (“Morning Drive,” Golf Channel, 3/17). In addition, Woods yesterday appeared on NBC's "Late Night with Jimmy Fallon," where Fallon said the new game "has got crazy graphics in this one, especially with Augusta." Woods noted EA Sports "put lasers all over the golf course" and "gridded the whole golf course. Basically it's within six millimeters of the actual golf course. It's as close to perfection as you can possibly get." The new game features the "Caddie Experience" that functions like a real caddie would, and Fallon said, "You need a caddie. He tells you what to do." Woods: "Carries the bag. Catches clubs I throw." Fallon began the interview noting it has been more than a year since Woods appeared on the show, and asked him, "What have you been up to?" Woods: "Nothing. Playing bad golf." Fallon said, "I want to say thank you for having the courage to come on a late-night comedy program. I appreciate it. Honestly, I've got to commend you for that. ... It must have been painful and an awful situation, the whole thing you went through. But from a comedian's standpoint, and my monologue writers, thank you. Some of the greatest comedy ever. ... You're in awful pain and we laughed at your pain and I mean not even making jokes, it kind of wrote itself. I mean, balls, shaft, holes, foursomes." A smiling Woods deadpanned, "You got it" ("Late Night with Jimmy Fallon," NBC, 3/16). Woods has also appeared on ESPN's "SportsCenter" and ABC's "GMA" during the past 24 hours.
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