SBD/March 16, 2011/Research and Ratings

Garden Of Earthly Delights: ESPN's Big East Men's Tourney Audience Up 11%

The Big East men's basketball tournament averaged 1.461 million viewers (1.0 U.S. rating) for 13 telecasts across ESPN and ESPN2 this year, up 10.8% from 1.318 million viewers last year (0.9 rating). The tournament final between UConn and Louisville on Saturday night averaged 3.291 million viewers on ESPN, marking the net's most-viewed college basketball telecast of the season. The figure also is up 14.6% from the West Virginia-Georgetown final last year (THE DAILY).

'11 BIG EAST TOURNAMENT
ROUND
MATCHUP
NET
RAT.
VIEWERS (000)
First
UConn-DePaul
ESPN2
0.3
404
First
Rutgers-Seton Hall
ESPN2
0.5
608
Second
UConn-Georgetown
ESPN
0.6
759
Second
St. John's-Rutgers
ESPN
0.7
1,017
Second
Cincinnati-South Florida
ESPN
0.9
1,402
Second
Marquette-West Virginia
ESPN
1.1
1,581
QFs
UConn-Pittsburgh
ESPN
0.8
1,047
QFs
Syracuse-St. John's
ESPN
1.2
1,564
QFs
Notre Dame-Cincinnati
ESPN
0.8
1,219
QFs
Louisville-Marquette
ESPN
0.9
1,360
Semis
UConn-Syracuse
ESPN
1.4
2,304
Semis
Louisville-Notre Dame
ESPN
1.3
2,238
Final
UConn-Louisville
ESPN
2.0
3,291
'10 BIG EAST TOURNAMENT
ROUND
MATCHUP
NET
RAT.
VIEWERS (000)
First
South Florida-DePaul
ESPN2
0.2
296
First
St. John's-UConn
ESPN2
0.5
632
Second
Georgetown-South Florida
ESPN
0.4
616
Second
Marquette-St. John's
ESPN
0.6
896
Second
Notre Dame-Seton Hall
ESPN
0.9
1,278
Second
Cincinnati-Louisville
ESPN
1.2
1,850
QFs
Georgetown-Syracuse
ESPN
0.9
1,152
QFs
Marquette-Villanova
ESPN
0.8
947
QFs
Notre Dame-Pittsburgh
ESPN
1.0
1,392
QFs
West Virginia-Cincinnati
ESPN
1.1
1,510
Semis
Georgetown-Marquette
ESPN
0.9
1,386
Semis
West Virginia-Notre Dame
ESPN
1.3
1,959
Final
West Virginia-Georgetown
ESPN
2.0
2,872
         

NOTE: Figures for two opening-round games on ESPNU not available.

 

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