Richard Childress Racing today announced an associate sponsorship with Rheem that will see the heating and cooling product manufacturer become the primary sponsor at three races on the No. 29 car driven by Kevin Harvick. Rheem previously had a relationship with RCR from '07-09. It partnered with Harvick's race team, Kevin Harvick Inc., in '10. The associate deal for the No. 29 car will make Rheem the primary sponsor at NASCAR Sprint Cup Series races in Sonoma, Atlanta and Texas. It will have space on the lower quarter panel for the other races. Rheem will use the sponsorship to promote its tankless water heaters. The deal trims the open primaries for the No. 29 car, which has partnerships with Budweiser and Jimmy John's, to four races in ’11 (Tripp Mickle, SportsBusiness Journal).
EXIDE FINDS A RIDE: Turner Motorsports has signed Exide Technologies as a sponsor for the team's '11 NASCAR racing season. The Exide Batteries logo will appear on the hood and sides of the No. 31 and No. 32 Camping World Truck Series entries. It also will be on the No. 34 Nationwide Series car during select races (Turner Motorsports).
