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SBD/March 16, 2011/Franchises
Lead Sponsor Bell Canada Not On Board With New Whitecaps Campaign
Published March 16, 2011
OUT OF LINE? In Vancouver, Daphne Bramham writes there is "no question who the Vancouver Whitecaps is selling to with its ad and video featuring a sultry 'kit model' being spray-painted into a 'uniform' with the Bell logo across her breasts." Jackman "denies the images are highly sexualized." She said, "We see the images as bringing out the passion people have for the sport." But Bramham writes it is "infuriating and a bit sad that the Whitecaps organization, which has done so much in the past to promote soccer at all levels for boys and girls, stoops to this when it is attempting to build community support for its new major league team." Former Canadian Olympic swimmer Marion Lay "was shocked by the ad." Lay: "It is a terrible representation of women." Jackman yesterday defended the ads as an attempt to "show some of the passion that soccer brings out in people." She added, "Fans do paint their faces and their bodies. ... We wanted to tap into that in some way that was appropriate. Google soccer, women and body paint." Bramham writes, "I did. The Sun's Web administrator denied access to some of the photos. Others appeared to be models on porn sites or in front of ads for porn sites. Only one image appeared to be a fan" (VANCOUVER SUN, 3/16).