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SBD/March 16, 2011/Franchises
Mariners Launch Latest Lighthearted Promo Campaign Featuring Players, Manager
Published March 16, 2011
TAKING FLIGHT: The Cardinals are debuting a line of TV spots this week that introduce the team's new "We Are Cardinal Nation" marketing theme. The seven new TV spots, via Waylon Ad, St. Louis, are airing on over-the-air and cable channels in St. Louis and feature players including 1B Albert Pujols, LF Matt Holliday and RF Lance Berkman, manager Tony La Russa and the debut of Baseball HOFer Red Schoendienst. The spots were filmed in February at the team's Spring Training facilities in Jupiter, Fla. (Cardinals).