SBD/March 15, 2011/Franchises

Warriors Owners Set Benchmarks For Team As Part Of Season-Ticket Renewal Effort

Warriors owners predict at least 25 home wins, All-Star selection next year
Warriors co-Owners Joe Lacob and Peter Guber are "looking to shake up" the franchise with a season-ticket renewal effort called the Risk Free Article of Agreement, according to John Lombardo of SPORTSBUSINESS JOURNAL. The offer includes a "written expectation being sent to season-ticket holders that the team will make the playoffs next season for the first time since 2007." If the Warriors fail to reach the postseason, ownership is "offering a freeze on season-ticket prices for the 2012-13 season." The team also is "predicting that it will win at least 25 home games next year at Oracle Arena, a benchmark reached just three times in the past 16 years." In addition, ownership is "expecting that the Warriors will have a player selected next year for the All-Star Game, something that last occurred in 1997." The team is "offering full refunds plus above-market 5 percent interest" for any games lost due to a lockout to season-ticket holders who keep their money with the club. The refund is "per league policy," but the NBA "has not yet set a specific interest rate." Warriors President Robert Rowell: "It is time that we make a commitment that is equal to what our season-ticket holders have made. We are committed to higher standards, and we need to be accountable" (SPORTSBUSINESS JOURNAL, 3/14 issue). Lacob said in a statement, "Our new ownership group is committed to a higher standard of expectations for our basketball team and our business. This renewal plan is just one small example of that commitment to our shareholders." Warriors F David Lee: "The ownership is bringing some new, fresh ideas. It feeds into the players' competitiveness and what we're trying to accomplish" (S.F. CHRONICLE, 3/13).
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