Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/February 28, 2011/Research and RatingsPrint All
The chart below lists broadcast TV overnight Nielsen ratings from weekend sports telecasts (THE DAILY).
TELECASTDATENETTIME (ET)RAT. "ESPN Sports Saturday"2/26ABC4:00-6:00pm0.5 NCAA Basketball: Syracuse-Georgetown2/26CBS12:00-2:00pm1.2 NCAA Basketball: BYU-San Diego State2/26CBS2:00-4:00pm2.0 NCAA Basketball: Florida-Kentucky2/26CBS4:00-6:00pm1.7 WGC/PGA Tour: Accenture Match Play
"NBA Countdown"2/27ABC2:00-2:30pm1.1 NBA: Lakers-Thunder2/27ABC2:30-5:00pm2.9 "Supercross' Legends: The Races"2/27CBS1:00-2:00pm0.5 NCAA Basketball: Pittsburgh-Louisville2/27CBS2:00-4:00pm1.4 NCAA Basketball: Indiana-Ohio State2/27CBS4:00-6:00pm1.5 NASCAR Sprint Cup: Subway Fresh Fit 5002/27Fox3:00-6:30pm5.3 "From the First Tee to the First Family" (taped)2/27NBC1:00-1:30pm0.5 Global Golf Adventure (taped)2/27NBC1:30-2:00pm0.5 WGC/PGA Tour: Accenture Match Play