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SBD/February 28, 2011/Marketing and Sponsorship
State Farm Ending Title Sponsorship Of LPGA Event After This Year
Published February 28, 2011
ADD TO THE LIST: GOLF DIGEST’s Ron Sirak wrote the “already embattled LPGA” has its “thinnest schedule since 1972 and this does not bode well” for ’12. The loss of State Farm as a sponsor “throws a new challenge” at LPGA Commissioner Mike Whan, as the tour has been hit by a "devastating confluence of events.” The tour is “still searching for a star upon whom to hang its marketing hat,” and having “an American emerge as the best player in the world wouldn't hurt.” Sirak: “That's something over which Whan has no control. He came into the year looking to add new events, and now it seems part of the challenge will be keeping existing ones. All this could mean that the LPGA … could become even more of a global tour and perhaps lose its identity as it is absorbed by the tours in Europe and Asia” (GOLFDIGEST.com, 2/25).