SBD/February 28, 2011/Marketing and Sponsorship

Martin Kaymer's Unique Neckwear Draws Attention To Florida Outfitter

Kaymer sported a scarf from Black Fly Outfitters this weekend
Golfer Martin Kaymer wore a scarf designed by Jacksonville-based Black Fly Outfitters during the final two days of the WGC-Accenture Match Play Championship this weekend, and Black Fly Owner Vaughn Cochran said that he "filled nearly 100 internet orders for the scarf between 6 pm Saturday and about 3 pm Sunday," according to Garry Smits of the FLORIDA TIMES-UNION. Cochran said, "On a good day, we'd sell two or three of them. Some days we wouldn't sell any. This is phenomenal. I've got Martin Kaymer to thank." Smits notes the scarf is called a "Black Fly Buff" and is "made of synthetic material with UV and moisture protection." The scarf, which retails for $23, was initially designed for "use by fly fishermen to protect their heads or neck from sunburn." Kaymer indicated that he "bought the scarf in California last week with the idea of using it for warmth on chilly days on the golf course." He added that he "got the idea from watching soccer players in Europe wearing the scarves." Cochran said that his phone "has been ringing nonstop," and he is expected to do an interview with Golf Digest later this week. Cochran "expects more interest" in the scarf, but "said at this point all purchases will have to be ordered" (FLORIDA TIMES-UNION, 2/28). GOLF WORLD MONDAY's Marty Hackel notes the buff "originated in Spain," and the CoolMax fabric used in the product "is woven in a tube that can be worn in many different ways by men and women" (GOLF WORLD MONDAY, 2/28 issue). 
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