SBD/February 25, 2011/Media

Final Nielsen Ratings From Recent Sports Telecasts

The chart below lists final Nielsen ratings from recent sports telecasts. All ratings listed are U.S. ratings. Figures for CBS and ABC were unavailable at presstime (THE DAILY).

TELECAST
DATE
NET
TIME (ET)
RAT.
NASCAR Sprint Cup: Daytona 500
2/20
Fox
1:00-5:00pm
8.7
Figure Skating: "Riverdance on Ice" (tape)
2/19
NBC
4:00-6:00pm
1.1
NHL: Penguins-Blackhawks
2/20
NBC
3:23-6:30pm
1.1
NHL: (regional)
2/20
NBC
12:30-3:23pm
1.0
FIS World Alpine Championships (taped)
2/19
NBC
3:00-4:00pm
0.5
U.S. Snowboardcross Nat'l Championships (taped)
2/19
NBC
2:00-3:00pm
0.4
TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
NBA All-Star Game
2/20
TNT
8:46-11:41pm
5.2
9,093
NBA All Star Saturday Night
2/19
TNT
8:30-11:18pm
4.4
8,130
"NBA All-Star Game Tip Off"
2/20
TNT
7:00-8:46pm
2.7
4,709
NASCAR Nationwide Series:
DRIVE4COPD 300
2/19
ESPN2
1:15-4:03pm
2.1
3,247
"NBA All-Star Game: Lost Dunks"
2/19
TNT
7:00-8:00pm
1.6
2,519
NBA All-Star Rookie Challenge
2/18
ESPN
7:00-9:02pm
1.5
2,358
NCAA Basketball:
Michigan State-Ohio State
2/15
ESPN
9:12-11:03pm
1.5
2,142
NBA: Spurs-Bulls
2/17
TNT
8:16-10:49pm
1.4
2,035
NASCAR Sprint Cup:
Gatorade Duels
2/17
Speed
2:00-5:23pm
1.2
1,915
NCAA Basketball:
Kansas-Kansas State
2/14
ESPN
9:07-11:24pm
1.2
1,903
           

CALLING ALL STARS: TNT ranked as the No. 1 basic cable network in primetime for the week ending Feb. 20 in total viewers, and among adults 18-34, 18-49 and 25-54 with the net's coverage of the NBA All-Star Weekend leading the way. TNT also ranked as the No. 1 network on TV in Saturday and Sunday primetime among adults 18-34 and 18-49, as well as in Saturday primetime delivery of total viewers. The NBA All-Star Game on Sunday ranked as the No. 1 basic cable program for the week with 9.093 million viewers. Meanwhile, NBA.com received nearly 83 million video streams and nearly 170 million page views during the NBA All-Star Weekend, up about 350% and 140%, respectively, from last year's record totals. The video streams included an all-time single-day mark of more than 28 million video streams by fans on Saturday (Turner).

FAB, MELO: MSG Network earned a 6.75 local rating and 507,285 HHs for Carmelo Anthony's debut with the Knicks Wednesday night against the Bucks. That marks the highest-rated regular-season Knicks game on the net since March '95, when Michael Jordan scored 55 points in his return to MSG following his first retirement from the NBA (MSG).

I WANNA GO FAST: Fox and Speed saw a 2% uptick in overall impressions during last week's Speedweeks coverage across the two networks. Fox and Speed generated 67.2 million impressions, compared to last year's 65.6 million. When FoxSports.com's coverage is added, the overall number of impressions for all three outlets hits 72 million (John Ourand, THE DAILY).
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