SBD/February 24, 2011/Media

Digital Content Company Perform Buying Soccer Website had 19.4 million unique visitors to its website in January
Digital sports content company Perform is "buying up the soccer site, as it looks to add a direct-to-consumer division to its business," according to Robert Andrews of Perform is acquiring from the site's investors, including Bessemer Venture Partners, for an undisclosed sum. Perform will add the soccer site to its "GSM data streams, Omnisport video news bulletins, ePlayer sports video highlights and live streaming service -- the company’s main products, which it sells on to news portals’ sites to give them video content." co-Founder Michael Simpson will become Perform Senior VP/Product & Content, VP/Global Sales Jonathan Gamble will become Senior VP/Sales and Chief Technology Officer Scott Rothrock will remain in his role. "claimed 19.4 million" unique visitors in January (, 2/23). 
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