SBD/February 22, 2011/Media

Fox' Ratings, Viewership For Daytona 500 Up From Last Year

Fox earned an 8.7 fast-national Nielsen rating and 15.6 million viewers for Sunday's NASCAR Sprint Cup Series Daytona 500, up 13% and 17%, respectively, from a 7.7 rating and 13.3 million viewers for last year’s race. The telecast peaked at a 10.9 rating from 5:00-5:30pm ET during the race’s green-white-checkered flag finish. Fox saw gains among all key male demos, as well as the best rating among teen males in six years. Dayton, Ohio, topped all markets with a 20.4 local rating while Greensboro finished second with a 20.1 rating (Fox). Ratings for the Daytona 500 "were up in nine of the nation's 10 largest markets." Among the top 10 markets, Chicago saw the largest increase from '10, up 61%, while L.A. was second, up 46% from last year (LATIMES.com, 2/21). YAHOO SPORTS' Jay Busbee wrote the ratings continue the "positive momentum of a remarkable weekend" for NASCAR (SPORTS.YAHOO.com, 2/21).

DAYTONA 500 TV TREND OVER LAST 15 YEARS
YR
NET
RATING
VIEWERS (000)
WINNER
'11
Fox
8.7
15,600
Trevor Bayne
'10
Fox
7.7
13,294
Jamie McMurray
'09
Fox
9.2
15,958
Matt Kenseth
'08
Fox
10.2
17,800
Ryan Newman
'07
Fox
10.1
17,530
Kevin Harvick
'06
NBC
11.3
19,355
Jimmie Johnson
'05
Fox
10.9
18,685
Jeff Gordon
'04
NBC
10.6
17,796
Dale Earnhardt, Jr.
'03
Fox
9.8
16,835
Michael Waltrip
'02
NBC
10.9
18,780
Ward Burton
'01
Fox
10.0
17,081
Michael Waltrip
'00
CBS
8.4
12,936
Dale Jarrett
'99
CBS
9.6
14,518
Jeff Gordon
'98
CBS
8.6
13,044
Dale Earnhardt
'97
CBS
8.6
12,833
Jeff Gordon

 

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