SBD/February 22, 2011/Marketing and Sponsorship

Tim Tebow's Portfolio Growing, But Do Not Expect Him In Many TV Ads

Tebow's current endorements include Nike, EA Sports and Jockey
Broncos QB Tim Tebow has "capitalized on his positive image to secure multiple commercial endorsements," but Tebow insisted he does not "have the time right now to do a lot of commercials and ads,” according to Gene Frenette of the FLORIDA TIMES-UNION.  Tebow endorses Nike, EA Sports, Jockey, FRS Healthy Energy drink and Palm Beach Autographs, but when asked if he would “have as much commercial exposure and endorsement income” as Colts QB Peyton Manning, Tebow said, “I’m not sure how I would approach the opportunity to take it to that level. I’d have to look at each circumstance. If I believe in everything and feel it’s right, I wouldn’t mind it. But I have my priorities in a certain order." Tebow noted when he is approached to endorse a product, he runs it "through a multitude of counselors.” He said, “I don’t rush into those decisions. I start by asking myself, 'Do I use the product? Do I believe in it and what it stands for?’” He added, “We put in the contract that I want them to be involved in my foundation to give back as well. I have that with every single one of them.” Frenette notes Tebow last year appeared in a pro-life commercial along with his mother during Super Bowl XLIV, and there was a lot of talk that “it would negatively impact” his endorsement potential. However, "just the opposite happened.” Tebow: "It’s not about being on billboards. I endorse something because I believe in it. I endorse pro-life for the same reason. ... My integrity means more to me than any fame or money” (FLORIDA TIMES-UNION, 2/22).
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