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Marketing and Sponsorship

Nike Close To Extending Partnership With USOC As Team USA Official Outfitter

Nike is “close to finalizing an extension of its sponsorship” with the USOC, “guaranteeing it will be outfitting Team USA athletes on the podium through at least 2016,” according to Lefton & Mickle of SPORTSBUSINESS JOURNAL. The renewal “extends Nike’s position as the official outfitter of Team...

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