MMF: Autosports And The Fan Experience MMF: Ways To Attract A New Audience Rick Allen Named NBC's Lead NASCAR Voice MMF: NHRA Seen As More Of A Business Now MMF: Compelling Digital Content A Necessity MMF: IndyCar Eyeing New Territories NBC Adds Jeff Burton As NASCAR Analyst MMF: Daytona Rising Key To Drawing More Fans MMF: Johnson Reflects On Early Days Of His Brand Exposure Value Up For Jimmie Johnson
SBD/February 21, 2011/Events and Attractions
Daytona 500 Moved Back One Week In '12 To Accommodate Possible NFL Changes
Published February 21, 2011
GEARING UP FOR ITS FIRST RACE: In Lexington, Mark Story reported Kentucky Speedway has "already sold all of its 32 luxury suites" for the July 9 Sprint Cup race at the track, the first at the facility, at prices between $45,000-50,000 each. The track plans to "add temporary suites in the form of the corporate hospitality tents one sees at the Kentucky Derby." SMI Chair & CEO Bruton Smith last month said the Cup race at the track "is the hottest ticket we've got of all the speedways right now." Story noted a "big piece yet to be put in place is signing a primary corporate sponsor for the Cup race" (LEXINGTON HERALD-LEADER, 2/20).
PROMOTING THE PLAYOFFS: In Chicago, Lewis Lazare reports a new TV commercial titled "The Chase Starts Here" promoting Chicagoland Speedway hosting the first race in the Chase for the Sprint Cup is being released "to coincide with the start of the annual NASCAR season." The ad, via Deep Alliance Marketing, Illinois, "sells the sizzle of NASCAR via various shots of cars in action on the track and in the pit as we hear souped-up voiceover ad copy talking about all the excitement of the chase" (CHICAGO SUN-TIMES, 2/21).