Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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SBD/February 18, 2011/NASCAR Season Preview
Wheels & Deals: Craftsman Renews Sponsorship Of ESPN’s Tech Garage
Published February 18, 2011
ENERGY BOOST: SPEEDTV.com’s Tom Jensen reported AM FM Energy will be the “primary sponsor of Joe Nemechek’s NEMCO Motorsports team for the No. 87 Toyota, which was the fastest of the 16 Toyotas during qualifying for the Daytona 500.” The company also will be an associate sponsor on Nemechek's NASCAR No. 87 Nationwide Series car. Meanwhile, Super Eco-Fuel, a “fuel-saving additive, has signed-on as the primary partner on the TRG Motorsports No. 71 Chevrolet Impala driven by Andy Lally” this Sunday (SPEEDTV.com, 2/17).
WE SALUTE YOU: Kroger Co. and the USO on Thursday announced an expansion of their partnership through a new campaign to support men and women in the armed forces. Kroger, the USO and JTG Daugherty Racing for Sunday’s Daytona 500 will unveil a special Kroger emblem on the red, white and blue No. 47 Kroger-USO car driven by Bobby Labonte (Kroger/USO).
BROUGHT TO YOU BY… NASCAR.com has signed multiple sponsors for the ’11 season. FedEx, Ford, Goodyear, Miller Lite, Quaker State, Sprint and Toyota will be among the featured advertisers surrounding NASCAR.com’s coverage of the Daytona 500 (NASCAR).