Denny's Inks Denny Hamlin To Deal Joe Gibbs Addresses Brain-Function Issues Of Son Furniture Row Racing Looking For Primary Sponsor NASCAR Tweaks Purses For National Series Tracks Taking Harder Look At Tire Barriers K&N Extends As NASCAR Pro Series Title Sponsor NASCAR Reinstates Kurt Busch Eli Lilly's NASCAR Deal Starts Strong Busch Still Suspended Despite Exoneration Phoenix To Add Tire Barriers For Races
Upcoming Conferences and Events
SBD/February 18, 2011/NASCAR Season Preview
Fox Reportedly Charging More Than $500,000 For Daytona 500 Ads
Published February 18, 2011
COMMERCIAL BREAK: ESPN VP/Motorsports Rich Feinberg, when asked what can be done about the commercial load in ESPN's NASCAR telecasts, said, "The commercial ratio that we use is less than we are contractually allowed. We could actually be putting more commercials in our telecasts. With our agreement with NASCAR, we would be allowed to do so and obviously that would generate us more revenue. We choose not to do that in an effort to show as much green flag racing as we can." He added, "The reality is that it’s a business. With the rights payments that we have to make to have our partnership with NASCAR, and with production costs, marketing and personnel, we’re a business as well, and we need to recoup those expenses and hopefully make ourselves profitable. So it’s a balance. I think there are ways to try and strike a better balance than we have now. Currently we are not allowed to do side-by-side per our rights agreement with NASCAR but I know that in our partnership we have discussions with them about that" (THE DAILY).