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SBD/February 18, 2011/NASCAR Season Preview
AARP Kicking Off Drive To End Hunger Campaign In Earnest Around Daytona 500
Published February 18, 2011
CORPORATE DONORS ALREADY FOUND: Two companies -- UnitedHealth Group and JP Morgan Chase -- have made donations to the Drive to End Hunger. Jenkins said that they and other corporate donors may be featured at retail as supporters of future food drives the AARP Foundation plans to hold at grocery stores in other race markets. Jenkins said, "We're putting together collateral for materials in grocery stores around the companies. It may be that an underwriter has their name co-branded with the foundation as someone solve this issue (of hunger)." However, UnitedHealth and Chase will not be featured on the No. 24 car, Jenkins said. The AARP Foundation still plans to sell space on the No. 24 car to partners, but it has not closed any deals. It hopes to have an announcement before the Daytona 500 regarding a partner on the car, Jenkins said. The AARP Foundation is still working on building an online application that tracks Drive To End Hunger donations and contributions. It hopes to launch one by the end of the second quarter.