SBD/February 18, 2011/Media

Final Nielsen Ratings From Recent Sports Telecasts

The chart below lists final Nielsen ratings from recent sports telecasts. All ratings listed are U.S. ratings (THE DAILY).

TELECAST
DATE
NET
TIME (ET)
RAT.
NASCAR Sprint Cup: Budweiser Shootout
2/12
Fox
8:29-10:06pm
4.5
NBA: Lakers-Magic
2/13
ABC
3:30-6:00pm
3.5
NBA: Heat-Celtics
2/13
ABC
1:00-3:42pm
3.4
PGA Tour: AT&T Pebble Beach Nat'l Pro-Am:
Final Round
2/13
CBS
3:00-6:00pm
2.3
NASCAR Sprint Cup: Daytona 500 qualifying
2/13
Fox
1:00-4:00pm
2.0
PGA Tour: AT&T Pebble Beach Nat'l Pro-Am:
Third Round
2/12
CBS
3:00-6:00pm
1.6
NCAA Basketball: Kentucky-Vanderbilt
2/12
CBS
1:00-3:00pm
1.0
"NBA Countdown"
2/13
ABC
12:30-1:00pm
1.0
Skiing: FIS Alpine World Championship (taped)
2/13
NBC
12:00-12:30pm
0.8
NHL: Bruins-Red Wings
2/13
NBC
12:30-3:00pm
0.8
Monster Energy AMA Supercross (taped)
2/13
CBS
12:00-1:00pm
0.7
NCAA Basketball: Purdue-Illinois
2/13
CBS
1:00-3:00pm
0.7
Rugby: USA Sevens World Series
2/13
NBC
4:30-6:00pm
0.7
Rugby: USA Sevens World Series
2/12
NBC
3:30-6:00pm
0.6
Winter Dew Tour: Toyota Championship
2/13
NBC
3:00-4:30pm
0.6
"ESPN Sports Saturday"
2/12
ABC
4:00-6:00pm
0.5
Skiing: FIS Alpine World Championship (taped)
2/12
NBC
1:00-2:00pm
0.5
Winter Dew Tour: Toyota Championship
2/12
NBC
2:00-3:30pm
0.5
"College Basketball Today"
2/12
CBS
12:30-1:00pm
0.4
TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
NBA: Lakers-Celtics
2/10
TNT
8:16-10:51pm
2.9
4,714
NCAA Basketball:
Ohio State-Wisconsin
2/12
ESPN
2:07-4:08pm
2.0
2,966
NCAA Basketball:
North Carolina-Duke
2/9
ESPN
9:03-11:15pm
1.5
2,367
NBA: Lakers-Knicks
2/11
ESPN
8:06-10:37pm
1.5
2,298
NBA: Mavericks-Nuggets
2/10
TNT
10:51pm-1:23am
1.3
2,042
NCAA Basketball:
Missouri-Kansas
2/7
ESPN
9:09-11:14pm
1.2
1,996
NCAA Basketball:
Tennessee-Kentucky
2/8
ESPN
9:03-11:07pm
1.2
1,959
NCAA Basketball:
Syracuse-Louisville
2/12
ESPN
12:00-2:07pm
1.1
1,629
NCAA Basketball:
Tennessee-Florida
2/12
ESPN
6:15-8:07pm
1.1
1,609
NBA: Suns-Jazz
2/11
ESPN
10:37pm-12:58am
1.1
1,579
 

SUCCESSFUL FIRST HALF: Comcast SportsNet Chicago is averaging a 4.1 local rating in Chicago for its Bulls telecasts going into the All-Star break, up 64% from a 2.5 rating during the same period last year and marking the net's best Bulls average at the break. The top 10 highest-rated Bulls regular-season telecasts in the net's history all have occurred this season (CSN Chicago)....CSN New England is averaging a 4.7 local rating through 46 Celtics game telecasts this season, up 42% from a 3.3 rating at the same point last season. The net is on pace to break its Celtics ratings record (3.5 local rating) set during the '08-09 season (CSN New England)....FS Indiana averaged a 2.2 local rating for its Pacers telecasts through 53 games, up 24% from the same number of games last year. The net averaged a 4.0 local rating in Indianapolis for Tuesday's Heat-Pacers game, marking the highest-rated Pacers telecast since January '07 (FS Indiana)....FS Oklahoma earned a 5.8 local rating in Oklahoma City for its telecast of the Feb. 8 Grizzlies-Thunder game, marking the net's highest-rated Thunder regular-season game ever (DAILY OKLAHOMAN, 2/16).

RECORD SEASON AMONG HISPANIC VIEWERS
: Nielsen Media Research indicates that 26.7 million Hispanic Americans watched NFL regular-season games in '10, and an average of 1.3 million Hispanic viewers made it the most watched NFL season ever in the demo. Fox' telecast of the Thanksgiving Saints-Cowboys game drew 2.8 million Hispanic viewers, making it the most-watched regular-season game ever among Hispanic viewers. The playoffs averaged 2.7 million Hispanic viewers, marking the most watched NFL postseason ever in the demo. CBS' telecast of the Steelers-Jets AFC Championship Game averaged 4.2 million Hispanic viewers and ranks as the most-watched conference championship game ever in the demo. Fox' telecast of Packers-Steelers Super Bowl XLV averaged 10.0 million Hispanic viewers, marking the most-watched show in U.S. television history in the demo, besting 8.95 million for the Spain-Netherlands FIFA World Cup Final last June (NFL).

FLYING HIGH
: CSN Philadelphia averaged a 3.7 local rating for its telecast of Tuesday's Flyers-Lightning game, marking the highest-rated regular-season Flyers game on the net since an October '02 game against the Sabres (CSN).

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