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SBD/February 17, 2011/Marketing and Sponsorship
Nike Confirms Contracts With Three ESPN "College GameDay" Broadcasters
Published February 17, 2011
WHERE TO DRAW THE LINE? Author David Cay Johnston in an opinion piece for POYNTER.org wrote the “payments that Disney lets some of its ESPN on-air reporters take can be described in one word: corrupt.” Fowler, Herbstreit and Corso, along with "GameDay" correspondent Erin Andrews, who has an endorsement deal with Reebok, "are doing work that is entirely assailable every time footwear comes up, whether in reports about those ethically challenged deals footwear companies make with supposedly amateur college teams or during color commentary on whose feet slipped on wet turf.” Johnston asks, “What ethical standards, if any, does Disney CEO Bob Iger apply to Disney journalists? … What distinctions does it draw between ‘reporters’ and ‘personalities’ who appear side-by-side covering the same games, the same events, the teams, all influencing public perceptions?” Johnston: “Iger can do nothing. He can look the other way. But if Iger does nothing his inaction will only arouse suspicions about every journalistic enterprise Disney is engaged in” (POYNTER.org, 2/16).