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SBD/February 16, 2011/Media
Graduation Day? CBS College Sports Network Rebrands As CBS Sports Network
Published February 16, 2011
EYE ON A RIVAL: DAILY VARIETY's Jon Weisman wrote while "making no claim to challenge ESPN at this point, CBS is undoubtedly keen on building the relationship between its flagship network sports properties -- which include the NFL, the PGA Tour and NCAA football and basketball -- and those of its sports cable outlet, similar to the synergy shared by ABC and ESPN." Berson said directly competing with ESPN is a "pretty tall order." Berson: "I wouldn't say that right now, but I do think there's tons of sport content out there (and) tons of ideas to generate more sports content. It's a first step in a pretty aggressive push forward to be more relevant in the sports media world" (VARIETY.com, 2/15).