ESPN Won't Continue Airing French Open NBCU Marking Year-Out Date From Rio CBS Revives SportsLine With Pay Site UFC Fight Pass Could Tailor Content To Viewers NBC, ESPN, Fox Expected To Bid On EPL Mortensen Cancels Appearance On WEEI New TV Deal Boosts Cardinals Value Over $1.6B Manfred: Court Ruling Won't End MASN Case Bears Change Training Camp Media Policies Gold Cup Final Popular On Univision
SBD/February 16, 2011/Media
Graduation Day? CBS College Sports Network Rebrands As CBS Sports Network
Published February 16, 2011
EYE ON A RIVAL: DAILY VARIETY's Jon Weisman wrote while "making no claim to challenge ESPN at this point, CBS is undoubtedly keen on building the relationship between its flagship network sports properties -- which include the NFL, the PGA Tour and NCAA football and basketball -- and those of its sports cable outlet, similar to the synergy shared by ABC and ESPN." Berson said directly competing with ESPN is a "pretty tall order." Berson: "I wouldn't say that right now, but I do think there's tons of sport content out there (and) tons of ideas to generate more sports content. It's a first step in a pretty aggressive push forward to be more relevant in the sports media world" (VARIETY.com, 2/15).