SBD/February 16, 2011/Marketing and Sponsorship

Bank On It: PNC, Reds Sign Five-Year Extension Of Partnership

The Reds today announced “a five-year extension of PNC Bank’s sponsorship of the team through the 2015 season,” according to Alexander Coolidge of the CINCINNATI ENQUIRER. Financial terms were not disclosed. Reds Owner Bob Castellini and PNC Regional President Kay Geiger said that they are “exploring cross-marketing opportunities to push more fans into Great American Ball Park and more customers into the bank’s branches and online services.” Geiger said that as part of the renewed alliance, the bank and ballpark “will more actively market one another.” She “foresees a day in the near future where PNC mobile customers can purchase Reds tickets via the bank’s app.” The Reds will offer PNC customers a 24-hour “Beat the Box Office” opportunity “to purchase single game tickets on Tuesday, Feb. 22, before general sales are open to the public, excluding Opening Day and the three Yankees games in June.” PNC also will “enhance Reds visibility in its branches with signs and schedules.” The partnership makes PNC “the exclusive and official bank, financial adviser, trust and mortgage banker, investment management and brokerage service provider of the Reds.” Fans will see PNC brand “the iconic Power Stacks in right field” at Great American Ball Park as the “PNC Power Stacks.” The bank also will have “expanded in-park presence” with ATMs and signs. PNC additionally is “exploring partnering its school readiness program, Grow Up Great, with the Reds’ existing outreach programs.” The bank will hold “Reds Days at branches with select team members” (CINCINNATI ENQUIRER, 2/16).
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