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SBD/February 15, 2011/Leagues and Governing Bodies
PGA Tour To Allow Cell Phones During All Tourneys At Select Areas
Published February 15, 2011
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FIRST TOURNAMENT APP: The AT&T National Pro-Am last weekend was the first tournament to create their own iPhone app, offering information to hospitality and ticket buyers, maps, tee times and other local content. The tour already has an app that features live scoring, video and news updates. The tour’s new media division will continue to work with tournaments to enhance the fan experience through these apps, Pazder said, while not taking away from the experience on the tour’s app. “PGATour.com and the folks in new media are taking the lead and working with tournaments to develop these apps,” Pazder said. “It’s a tremendous opportunity to deliver more information and enhance the fan experience. Tournaments working on their own app can’t currently deliver the live scoring and other features, but we’re working on ways to get that integrated. Ideally, you’d prefer fans go to the tour app for scoring and the host tournament would deliver additional value for the title sponsor and communicate stories of interest that are unique to that marketplace.”