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SBD/February 11, 2011/Media
Final Nielsen Ratings From Recent Sports Telecasts
Published February 11, 2011
|
TELECAST
|
DATE
|
NET
|
TIME (ET)
|
RAT.
|
VIEWERS (000)
|
|
Super Bowl XLV: Packers-Steelers
|
2/6
|
Fox
|
6:34-10:13pm
|
46.0
|
111,010
|
|
Super Bowl Postgame Show
|
2/6
|
Fox
|
10:13-10:39pm
|
28.4
|
66,031
|
|
"Glee"
|
2/6
|
Fox
|
10:39-11:45pm
|
13.6
|
26,796
|
| "Fox NFL Super Bowl Sunday" |
2/6
|
Fox
|
2:00-6:34pm
|
11.5
|
22,200
|
| Super Bowl Greatest Commercials |
2/4
|
CBS
|
9:00-10:00pm
|
5.4
|
9,555
|
| NBA: Magic-Celtics |
2/6
|
ABC
|
2:29-5:14pm
|
2.3
|
3,711
|
| "Inside the Rings with Troy Aikman" |
2/6
|
Fox
|
1:00-2:00pm
|
2.0
|
n/a
|
| PGA Tour: Waste Management Phoenix Open: Third/Final Round* |
2/6
|
CBS
|
3:10-6:00pm
|
1.8
|
2,699
|
| "Road to the Super Bowl" |
2/6
|
Fox
|
12:00-1:00pm
|
1.8
|
n/a
|
| PGA Tour: Waste Management Phoenix Open: Second Round* |
2/5
|
CBS
|
3:20-6:00pm
|
1.7
|
2,449
|
| Skiing: FIS Freestyle World Championships (taped) |
2/5
|
NBC
|
4:30-6:00pm
|
1.1
|
1,651
|
| U.S. Figure Skating Exhibition (taped) |
2/5
|
NBC
|
2:30-4:30pm
|
1.0
|
1,490
|
| NCAA Basketball: (regional) |
2/5
|
CBS
|
1:00-3:20pm
|
1.0
|
1,384
|
| NCAA Basketball: Michigan State-Wisconsin |
2/6
|
CBS
|
1:00-3:10pm
|
0.9
|
1,297
|
| "ESPN Sports Saturday" |
2/5
|
ABC
|
4:00-6:00pm
|
0.9
|
n/a
|
| NHL: Penguins-Capitals |
2/6
|
NBC
|
12:30-3:00pm
|
0.8
|
1,296
|
| "NBA Countdown" |
2/6
|
ABC
|
2:00-2:29pm
|
0.8
|
n/a
|
| Skiing: FIS Freestyle World Championships (taped) |
2/6
|
NBC
|
3:00-4:30pm
|
0.6
|
882
|
| "College Basketball Today" |
2/6
|
CBS
|
12:30-1:00pm
|
0.4
|
n/a
|
NOTE: * = Frost in the Phoenix region caused delays for the event, moving the finish of the final round to Golf Channel on Monday.
|
TELECAST
|
DATE
|
NET
|
TIME (ET)
|
RAT.
|
VIEWERS (000)
|
|
NBA Spurs-Lakers
|
2/3
|
TNT
|
10:46pm-1:16am
|
1.9
|
3,039
|
|
NBA: Heat-Magic
|
2/3
|
TNT
|
8:00-10:46pm
|
1.8
|
2,794
|
|
NBA: Mavericks-Celtics
|
2/4
|
ESPN
|
8:06-10:39pm
|
1.5
|
2,370
|
|
"Sunday NFL Countdown"
|
2/6
|
ESPN
|
10:00am-2:00pm
|
1.5
|
2,293
|
| NCAA Basketball: Ohio State-Minnesota |
2/6
|
ESPN
|
2:00-4:00pm
|
1.4
|
2,226
|
| NCAA Basketball: Kentucky-Florida |
2/5
|
ESPN
|
9:00-11:07pm
|
1.4
|
2,097
|
| NBA: Jazz-Nuggets |
2/4
|
ESPN
|
10:39pm-1:17am
|
1.1
|
1,837
|
| NCAA Basketball: Syracuse-UConn |
2/2
|
ESPN
|
7:00-9:06pm
|
1.1
|
1,716
|
| NCAA Basketball: Duke-Maryland |
2/2
|
ESPN
|
9:06-11:10pm
|
1.1
|
1,657
|
| NCAA Basketball: Michigan-Ohio State |
2/3
|
ESPN
|
7:00-9:03pm
|
1.1
|
1,584
|
CORPORATE SYNERGY? Versus averaged 437,000 viewers for its
first three NHL game telecasts following the All-Star break, up 85% from the
three-game average last year. The net's Rangers-Red Wings telecast on Feb. 7,
the first
game produced by Sam Flood, averaged 534,000 viewers, marking the net's
third best NHL audience this season. Heading into All-Star weekend, Versus was
averaging 302,000 viewers for its NHL game telecasts. Versus is also seeing
growth among male demos since the All-Star break, with men 18-49 up 55% and
men 25-54 up 59% (Versus)....Golf Channel's live and repeat coverage
of the first round of the PGA Tour Waste Management Phoenix Open on Feb. 3 combined
to mark the net's most-watched early-round coverage of the tournament ever (Golf
Channel).
AND THEY CALL IT PUPPY LOVE: Animal Planet averaged 1.734 million
viewers for the premiere of "Puppy Bowl VII" last Sunday from 3:00-5:00pm ET,
up 60% from the premiere last year, which averaged 1.085 million viewers. Across
the 12 hours of "Puppy Bowl VII" coverage last Sunday, the net totaled 9.2 million
unique viewers, marking the most-viewed Puppy Bowl coverage yet (THE DAILY).




