SBD/February 11, 2011/Media

Final Nielsen Ratings From Recent Sports Telecasts

The chart below lists final Nielsen ratings from recent sports telecasts. All ratings listed are U.S. ratings (THE DAILY).

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
Super Bowl XLV: Packers-Steelers
2/6
Fox
6:34-10:13pm
46.0
111,010
Super Bowl Postgame Show
2/6
Fox
10:13-10:39pm
28.4
66,031
"Glee"
2/6
Fox
10:39-11:45pm
13.6
26,796
"Fox NFL Super Bowl Sunday"
2/6
Fox
2:00-6:34pm
11.5
22,200
Super Bowl Greatest Commercials
2/4
CBS
9:00-10:00pm
5.4
9,555
NBA: Magic-Celtics
2/6
ABC
2:29-5:14pm
2.3
3,711
"Inside the Rings with Troy Aikman"
2/6
Fox
1:00-2:00pm
2.0
n/a
PGA Tour: Waste Management
Phoenix Open: Third/Final Round*
2/6
CBS
3:10-6:00pm
1.8
2,699
"Road to the Super Bowl"
2/6
Fox
12:00-1:00pm
1.8
n/a
PGA Tour: Waste Management
Phoenix Open: Second Round*
2/5
CBS
3:20-6:00pm
1.7
2,449
Skiing: FIS Freestyle
World Championships (taped)
2/5
NBC
4:30-6:00pm
1.1
1,651
U.S. Figure Skating Exhibition (taped)
2/5
NBC
2:30-4:30pm
1.0
1,490
NCAA Basketball: (regional)
2/5
CBS
1:00-3:20pm
1.0
1,384
NCAA Basketball:
Michigan State-Wisconsin
2/6
CBS
1:00-3:10pm
0.9
1,297
"ESPN Sports Saturday"
2/5
ABC
4:00-6:00pm
0.9
n/a
NHL: Penguins-Capitals
2/6
NBC
12:30-3:00pm
0.8
1,296
"NBA Countdown"
2/6
ABC
2:00-2:29pm
0.8
n/a
Skiing: FIS Freestyle
World Championships (taped)
2/6
NBC
3:00-4:30pm
0.6
882
"College Basketball Today"
2/6
CBS
12:30-1:00pm
0.4
n/a
 

NOTE: * = Frost in the Phoenix region caused delays for the event, moving the finish of the final round to Golf Channel on Monday.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
NBA Spurs-Lakers
2/3
TNT
10:46pm-1:16am
1.9
3,039
NBA: Heat-Magic
2/3
TNT
8:00-10:46pm
1.8
2,794
NBA: Mavericks-Celtics
2/4
ESPN
8:06-10:39pm
1.5
2,370
"Sunday NFL Countdown"
2/6
ESPN
10:00am-2:00pm
1.5
2,293
NCAA Basketball:
Ohio State-Minnesota
2/6
ESPN
2:00-4:00pm
1.4
2,226
NCAA Basketball:
Kentucky-Florida
2/5
ESPN
9:00-11:07pm
1.4
2,097
NBA: Jazz-Nuggets
2/4
ESPN
10:39pm-1:17am
1.1
1,837
NCAA Basketball:
Syracuse-UConn
2/2
ESPN
7:00-9:06pm
1.1
1,716
NCAA Basketball:
Duke-Maryland
2/2
ESPN
9:06-11:10pm
1.1
1,657
NCAA Basketball:
Michigan-Ohio State
2/3
ESPN
7:00-9:03pm
1.1
1,584
 

CORPORATE SYNERGY? Versus averaged 437,000 viewers for its first three NHL game telecasts following the All-Star break, up 85% from the three-game average last year. The net's Rangers-Red Wings telecast on Feb. 7, the first game produced by Sam Flood, averaged 534,000 viewers, marking the net's third best NHL audience this season. Heading into All-Star weekend, Versus was averaging 302,000 viewers for its NHL game telecasts. Versus is also seeing growth among male demos since the All-Star break, with men 18-49 up 55% and men 25-54 up 59% (Versus)....Golf Channel's live and repeat coverage of the first round of the PGA Tour Waste Management Phoenix Open on Feb. 3 combined to mark the net's most-watched early-round coverage of the tournament ever (Golf Channel).

AND THEY CALL IT PUPPY LOVE: Animal Planet averaged 1.734 million viewers for the premiere of "Puppy Bowl VII" last Sunday from 3:00-5:00pm ET, up 60% from the premiere last year, which averaged 1.085 million viewers. Across the 12 hours of "Puppy Bowl VII" coverage last Sunday, the net totaled 9.2 million unique viewers, marking the most-viewed Puppy Bowl coverage yet (THE DAILY).

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