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SBD/February 11, 2011/Media
Three Episodes Of Pacquiao-Mosley "Fight Camp 360°" Series To Air On CBS
Published February 11, 2011
ALL EYES ON ME: In L.A., Lance Pugmire writes by "shunning HBO this time around," Top Rank Chair Bob Arum "showed he is sold on the idea that the involvement of CBS will make this Pacquiao's strongest pay-per-view ever," exceeding the more than 1.25 million PPV buys Pacquiao-De La Hoya earned in '08 (L.A. TIMES, 2/11). Bloomberg TV's Michele Steele notes Pacquiao’s move from HBO to Showtime is a "big loss for HBO, which was widely perceived as having cornered the market for the best fights here.” Pacquiao's last fight, a unanimous decision over Antonio Margarito in November, generated 1.15 million PPV buys and $64M in PPV revenue for HBO. Pacquiao has generated "at least 1 million buys per fight on average for three straight years." Steele: "We have not seen these kinds of numbers since Mike Tyson.” It is “no secret” that Arum has “wanted to give boxing … a bigger platform,” and while Showtime is in “fewer homes than HBO, CBS on the other hand is in over three times as many” (Bloomberg TV, 2/11).