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SBD/February 10, 2011/Media
CBS, Turner Unveil Coverage Plans For NCAA Men's Basketball Tournament
Published February 10, 2011
TWO IS BETTER THAN ONE: USA TODAY's Hiestand writes the joint coverage plans should make the tournament "much better" for fans with cable TV. It will "seem more like regular TV sports." Because NCAA viewers "will be scattered across four channels, individual game ratings probably will drop," but total viewership "probably will increase" (USA TODAY, 2/10).