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Events and Attractions

NBA Parts With All-Star Weekend's H.O.R.S.E Competition After Two Years

The NBA will not hold a "H.O.R.S.E. competition" as part of this year's NBA All-Star Saturday festivities, and it was "no big loss to see the league's most recent incarnation of this event canceled altogether," according to Brett Pollakoff of FANHOUSE.com. There were "several problems with the way that H.O.R.S.E. was constructed from an entertainment perspective." The event took place "on a court in an outdoor parking lot in Phoenix in 2009, then over at center court of the Jam Session fan-fest in Dallas last year." From the "perspective of media or fans on site and in person, it was odd to hold the event right before All-Star Saturday night's events, and to do so at an alternate venue." There already are "four events on All-Star weekend's Saturday," and "cramming a fifth in there, and not even giving it the opportunity to finish to what would be its natural conclusion, made little to no sense." Pollakoff: "When you combine all of this with the fact that there was virtually nothing creative or memorable about the players' attempts over the last two events, it's not a surprise that the league bailed on something that, looking back, seemed a bit forced" (FANHOUSE.com, 2/9). SBNATION.com's Tom Ziller wrote, "Anyone can see that it never got much traction, and wasn't too entertaining." Last year's edition "turned into an actual three-point contest between" Thunder F Kevin Durant and Celtics G Rajon Rondo "because TNT was running out of time on the broadcast." There were "hardly any creative shots either year the NBA held the contest, just long threes and longer threes" (SBNATION.com, 2/9).

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

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The PWHL playoffs set to begin after record-breaking inaugural season; Smith Entertainment Group announces plans for Utah hockey franchise HQ; new title sponsors for the PGA Tour event in Charlotte and college football bowl game in Arizona.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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