Sponsorships Advertising Marketing

SPONS-O-METER: BIG 12 LOOKING STRONG HEADING INTO 2001

12.22.2000

          THE DAILY continues "Spons-O-Meter," a comprehensive
     list of official corporate sponsors of various leagues and
     governing bodies.  Today: The Big 12 Conference.  Big 12
     Conference Official Corporate Partners receive a variety of
     benefits, including promotional rights and category
     exclusivity, various television, radio and print media, as
     well as extensive ticket and hospitality packages for all
     Big 12 Championship events.  Host Communications sells,
     administers and markets the Official Corporate Partner
     program for the Big 12 Conference (THE DAILY).

SPONSOR                 CATEGORY                    PARTNER SINCE
Phillips 66             Oil/Gas & Convenience Store       Jul '88
Dr Pepper/Seven-Up      Soft Drink                        Jul '96
Gatorade                Sports Beverage                   Jul '96
Bank of America         Financial Institution             Jan '98
Southwestern Bell       Telecommunications                Jul '99
Keebler                 Cookie and Cracker                Jan '00
Total Sports            Digital Data Provider             Jan '00
Justballs.com           Ball Distributor                  Jul '00

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