Ford Motor Co. is the presenting sponsor of ABC's
Enhanced TV telecast of the FedEx Orange Bowl, the BCS
college football national championship game on January 3
(Walt Disney Internet Group). AD AGE reports that a '01
Ford Escape will be the prize in a special sweeps "open only
to enhanced TV viewers that evening" (AD AGE,
12/22)....HoopsTV.com presented a breakdown of shoes worn by
NBA players. The "league-wide brand percentages": Nike --
66%; adidas -- 11%; AND 1 -- 7%; Jordan -- 4%; Reebok -- 3%;
Converse -- 3%; Fila -- 2%; Puma -- 1%; and others -- 3%
(HoopsTV.com, 12/21). HoopsTV.com is an entity of AND 1.
GOLF: L.A.-based YourLife Vitamins has signed on as
title sponsor of the '01 LPGA Classic, to be held in Orlando
January 12-14 (LPGA)....John Huston has signed a "multi-
year" endorsement deal with Maxfli, under which he will use
Maxfli Revolution irons, balls, gloves and headwear
(GOLFWEEK, 12/20)....GOLFWEEK's "Forecaddie" reported that
John Daly has "secured a worldwide" endorsement deal for '01
with Hippo. Meanwhile, a source said that Franklin
Langham's new ball/shoe/glove deal with Nike will pay him
$1M over three years (GOLFWEEK, 12/16 issue).
