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HORNETS POOR ATTENDANCE CREATES CONCERN OVER ARENA ISSUE

          The Hornets' attendance problems "hover over" talks on
     a new arena, according to Bonnell & Markoe in a front-page
     feature in Sunday's CHARLOTTE OBSERVER, as "more than half
     the seats" in the Charlotte Coliseum "have been empty" for
     many recent home games.  Bonnell & Markoe question if
     spending public funds on a new $220M arena would "make
     sense" for the city.  Charlotte Mayor Pat McCrory, on
     attendance: "There's no doubt [the Hornets and the NBA] are
     in a down cycle.  It's one of the many factors that will be
     part of our financial equation regarding how much we can
     afford, because part of our revenue stream is attendance. 
     Attendance impacts our long term operating costs."   Bonnell
     & Markoe wrote that it "seems a curious time" for the city
     to invest in the Hornets and the NBA, as "actual turnstile
     count" has been under 10,000 for each of the Hornets' past
     six home games.  While winning is "supposed to cure all" in
     terms of attendance, Bonnell & Markoe write that does not
     "seem to apply" to the 16-9 Hornets, who post the third-best
     record in the Eastern Conference, but are 22nd among 29 NBA
     teams in home attendance.  Hornets co-Owner Ray Wooldridge
     said "as fans see us playing completely consistently, it's
     going to have a very positive effect" on attendance 
     (CHARLOTTE OBSERVER, 12/17).  Also in Charlotte, Tom
     Sorensen wrote the city "has lost its passion" for the
     Hornets.  On a new arena, Sorensen wrote the Hornets "have
     to pay their share and they have to endorse a referendum. 
     The longer they wait, the more they appear greedy, uncaring,
     and willing to leave" (CHARLOTTE OBSERVER, 12/17).

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