Winston Cup driver Jerry Nadeau and Charlotte business
exec Tom Cotter have formed Tom & Jerry Racing, which will
own a U.S. Auto Club sprint car team (THE DAILY).
DEALS: National Women's Football League Founder
Catherine Masters has secured the U.S. Army and BP as
corporate sponsors of the new league. She is also in talks
with Proctor & Gamble (HARTFORD COURANT, 11/28)....The Big
12 Conference has signed JustBalls.com as its newest
corporate partner and its official ball distributor. The
three-year deal was secured by Host Communications.
JustBalls.com is currently the official ball supplier to the
Atlantic 10, Metro Atlantic Athletic, Southern and
Southeastern Conferences (Host Communications).
SEX ONLINE: USA TODAY's Michael McCarthy reports on the
trend of dot-coms using sex in its marketing -- the "bytes
and babes" advertising. ESPN.com has a banner promoting its
"Fantasy Football" which shows a cartoon of "what appear to
be breasts with the line: 'Like to fantasize?' As the
banner changes, the viewer sees the two mounds are football
helmets." ESPN Internet Ventures Dir of Communications Eric
Handler: "Our target demo is males 18 to 34 years old.
Anything we do is geared toward guys" (USA TODAY, 11/28).
