DO THE RIGHT THING: LEE'S SPIKEDDB TO TACKLE NFL ASSIGNMENT

          SpikeDDB last week "won a creative assignment from the
     NFL to showcase its 2001 playoffs," and a new ad campaign
     called, "Show me something," will debut December 15 during
     NFL games on ABC, CBS, ESPN and Fox Sports, according to
     Kathleen Sampey of ADWEEK.  Agency CEO Spike Lee will
     "direct nine spots for the effort."  The first 30-second
     spot is scheduled to star Rams RB Marshall Faulk and Vikings
     QB Daunte Culpepper, among other players.  Sampey writes,
     "Players will appear in the midst of a media horde, hitting
     a practice blocking sled and pushing it to the Super Bowl
     trophy, with images of turf burns and taped limbs.  'This is
     the game of football,' a male voiceover shouts, spewing
     challenges such as the tagline" (ADWEEK, 11/27 issue).