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CAUGHT IN A TRAP: SANDBOX CUTS STAFF BY 25%

          In an effort to "attain positive cash flow by early
     next year," VA-based fantasy sports Web site Sandbox.com
     laid off 30 employees yesterday, a 25% cut of its staff,
     according to Neil Irwin of the WASHINGTON POST.  Sandbox
     execs "insist" that they are "trimming expenses from a
     position of strength" and the $13M in cash Sandbox has means
     they "will survive the accelerating dot-com shakeup." 
     Sandbox CEO Lawrence Cotter said, "The board and management
     team had a goal to turn cash flow positive by the first
     quarter of 2001.  Market conditions have changed and made
     that much more difficult."  Most of the employees
     "dismissed" were in the company's Phoenix office, which is
     responsible for managing Sandbox's sports chat rooms. 
     Cotter added that the other "area of major job cuts" was the
     company's NY-based marketing staff.  Cotter said that the
     cash reserves allowed "reasonable and fair" severance
     packages for the laid-off employees.  Cotter also said that
     starting in December, "the company will cut the rate at
     which it uses up the cash to $200,000 a month" and that "at
     that rate the $13 million should last for quite some time." 
     The company "is left" with about 80 employees, and Cotter
     "predicts" the company will achieve positive cash flow by
     March (WASHINGTON POST, 11/22).  In DC, Michael Bruno
     reports that Sandbox projects 2000 revenues of $13M, while
     "new product offerings and partnerships" mean 2001 "should
     see" revenues of $30M.  Sandbox spokesperson Jamie Mottram,
     on the lay-offs: "This wasn't something we had to do, we'd
     rather do it now when we're strong.  It's not something we
     wanted to do, but we're trying to shave off as much fat as
     possible."  Sandbox's $13M in cash is "left" from a $20M
     investment from GO2Net and Seahawks & Trail Blazers Owner
     Paul Allen's Vulcan Ventures (Washtech.com, 11/21).

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