CARROT TOP, BON JOVI TO VISIT ESPN, BUT HIT WEB SITE FIRST

          The latest group of Wieden & Kennedy's "This is
     SportsCenter" ads for ESPN debuted on ESPN.com yesterday,
     prior to their airing on TV.  The first of the four new
     spots, titled "Jersey Day," celebrates the state of NJ and
     features Bon Jovi giving a live performance to staffers in
     the ESPN newsroom.  Another spot, called "New Blood,"
     features comedian Carrot Top as a "SportsCenter" anchor.  A
     third spot has Pistons G Jerry Stackhouse making fun of
     anchor Trey Wingo's name.  "The Golden Years" features a
     couple of retired sportscasters in the first ever
     "SportsCenter Old Timers Day."  Additionally, ESPN.com will
     feature over 100 past "SportsCenter" spots (ESPN).