Sponsorships Advertising Marketing

RIVALS.COM SET TO LAUNCH $1M EFFORT ON FOX SPORTS, FSN

11.15.2000

          Rivals.com "will invest $1 million in national fourth
     quarter advertising" on Fox Sports and FSN, according to
     Becky Ebenkamp of BRANDWEEK.  The new creative, via Wolfe
     Doyle, S.F., shows a "men's-room visitor swapping his daily
     newspaper for a laptop to better access sports information"
     on Rivals' network of 600 sites.  The tagline reads,
     "Millions of passionate fans.  Hundreds of in-depth sports
     sites.  One destination.  Rivals.com.  Inside your sport." 
     Rival Networks President Mark Shuken, on the effort: "People
     know and love our (individual) sites, but we need to connect
     them back to the [Rivals] brand."  The ad will air "more
     than a dozen times" on Fox Sports during NFL games in N.Y.,
     Chicago, Detroit and Atlanta.  Regional buys will run during
     "various sporting events" on FSN (BRANDWEEK, 11/13 issue).

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