Dale Earnhardt Jr. has joined InterAct Accessories to
endorse the company's racing wheels for electronic games.
InterAct will introduce its newest racing products and
packaging featuring Earnhardt next weekend at the Atlanta
Motor Speedway. Earnhardt will be featured on product
packaging, in print ads and in-store displays, as well as in
PR efforts. Additionally, Earnhardt will make a number of
guest appearances for the company (InterAct). Earnhardt is
featured in a Q&A with NASCAR WINSTON CUP SCENE's Jeff
Owens. On wearing "do-rags": "Sometimes Budweiser would
much prefer me to wear a Bud hat or Remington or whoever it
may be on the car, and I can understand that. But sometimes
it's just fun to be different." On appearing in Rolling
Stone: "I was excited. I never expected it, thought it was
way too early or undeserved" (WINSTON CUP SCENE, 11/9).
ALL ABOUT IMAGE: ESPN2's Bill Weber examined how "image
is everything" on the Winston Cup circuit. Former President
of Dale Earnhardt, Inc. Don Hawk, on Dale Earnhardt:
"Earnhardt's got an aura. He's got a swagger to his walk,
he's got a style to his talk that makes you think, 'He is
bad, he is scary, he is intimidating'." JG Motorsports Exec
VP Bob Brannan said Jeff Gordon's "wholesome image is a true
image, it's not an image that is put on as a facade."
Gordon: "I think I try really hard to put a good image out
there, especially for kids" ("RPM 2Night," ESPN2, 11/9).
