Puma Italy has extended its sponsorship deal with Serie
A's Lazio Rome through 2005 in a deal worth about $25M.
Additionally, Puma's Canadian licensee, ATA, has signed a
multi-million dollar deal with the CFL, making the Puma
brand the exclusive on-field jersey supplier of the league's
eight teams (Puma)....M&M/Mars has signed an exclusive
three-year deal to become the Official Candy of Little
League Baseball. The company's Snickers brand will be the
focus of the sponsorship (Little League)....Kwik Goal has
signed a four-year deal as an official supplier of the WUSA
and will be designated as the Official Goal and Field
Equipment Supplier of the league and its eight teams (WUSA).
....Next August's PGA Championship near Atlanta has sold out
its 38 corporate hospitality chalets (PGA)....Calgary-based
sporting goods retailer Forzani Group is "kick-starting a
new chain of stores targeting low- to mid-priced" sporting
goods and apparel, a C$3B business in Canada. Six "Save on
Sports" locations will open this month (CAL. SUN, 11/10).
