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NO LAUGHING MATTER: NEB-OKLA GAME UPENDS CHILDREN'S COVERAGE

          Responding to "extreme pressure from irate fans," KGO-
     ABC in S.F. and other ABC West Coast affils "pulled an 11th-
     hour reverse, convincing the powers-that-be" at the net's
     headquarters in N.Y. to air Saturday's Univ. of NE-Univ. of
     OK game, which began at 9:00am PT, according to Brian Higgins
     of the OAKLAND TRIBUNE, who noted that ABC West Coast affils
     were originally scheduled for children's programming rather
     than the No. 1 vs. No. 2 BCS matchup.  KGO Dir of Program
     Services Dave Metz: "We turned to the network and told them
     we were getting hammered with calls. ... I assume they were
     getting hammered in San Diego, Los Angeles and other markets
     on the West Coast, as well.  We said, 'Is there any way we
     can make this happen?'" (OAKLAND TRIBUNE, 10/28).  In San
     Diego, Jay Posner cited KGTV-ABC Program Coordinator Vicki
     Reichel as saying that the station had received more than 100
     phone calls and 40 e-mails from people "complaining about the
     missing game" (SAN DIEGO UNION-TRIBUNE, 10/28).  However,
     KEZI-ABC officials in Eugene, OR, "decided to stick with" the
     children's programming "to avoid any potential overlap" with
     the Univ. of OR-AZ State Univ. game, which began at 12:30pm
     PT (Eugene REGISTER-GUARD, 10/28).
          CHANGE OF HEART: ABC Sports VP/Media Relations Mark
     Mandel "denied that the initial decision was an attempt to
     force viewers into using" the PPV network.  Mandel: "Our
     business is to get over-the-air ratings, and we would never
     put a game into an area in order to force people to watch
     another game on pay-per-view.  That would be suicide for us"
     (SEATTLE P-I, 10/30).  In L.A., T.J. Simers wrote, "Like you,
     I was just as surprised to turn on 'The New Adventures of
     Winnie the Pooh' Saturday morning to find Oklahoma
     manhandling Nebraska" (L.A. TIMES, 10/29).

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