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TEAM MARKETING: SLEEPY HOLLOW, OH? SABRES IN ADELPHIA ADS

          A "headless point guard has been seen all over"
     billboards and newspaper ads throughout Northeast OH,
     according to Chris Tomasson of the AKRON BEACON JOURNAL, who
     wrote that while the "'decapitated' ballhandler is supposed
     to represent a generic" Cavaliers player, in some of the
     images, G Andre Miller's No. 24 is "quite visible" and in
     others, Miller's goatee was "not cropped out."  Tomasson
     wondered, "Why didn't the Cavs just leave Miller's head in
     the advertising?"  Cavs GM Jim Paxson: "With younger players
     like Andre, if you're pushing him, that in some ways can be
     a detriment to other members of the team and could affect
     the development of Andre.  We think we have pretty good
     players, but we don't have one or two that you should be
     focused on" (AKRON BEACON JOURNAL, 10/29).
          OFF THE ICE: In Buffalo, Sharon Lindstedt wrote that
     Adelphia Communications is "once again raiding" the Sabres
     "bench to star" in ads for its various entertainment and
     communications products.  Adelphia has "just finished
     filming the sequel" to a series of TV ads, which debuted in
     October '99, featuring Sabres players in "humorous vignettes
     involving" the company's products.  Sabres C Stu Barnes and
     D Rhett Warrener star in the new ads, along with play-by-
     play man Rick Jeaneret and a goal judge.  Sabres Owner John
     Rigas was "actually the one who suggested expanding the
     cast" beyond just players.  The ads will begin airing in
     Buffalo, as well as in other markets where Adelphia "has a
     presence, sometime next month" (BUFFALO NEWS, 10/27).    
          MONKEY BUSINESS: CBS' Jim Nantz, on the Colts new
     promo: "[Marvin] Harrison, [Edgerrin] James and [Peyton]
     Manning -- the Triplets -- are hot, but even bigger in
     Indianapolis right now [are] the Touchdown and Extra Point
     Monkeys" (see THE DAILY, 10/24) ("The NFL Today," 10/29).




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