IN HOUSTON, A STADIUM RELIANT ON A NAMING RIGHTS PACKAGE

          Houston-based Reliant Energy has officially acquired
     naming rights to the city's new NFL stadium as well as the
     location formerly known as the Astrodome complex in a $300M,
     32-year deal, according to Eric Berger of the HOUSTON
     CHRONICLE.   Reliant will rename the entire complex Reliant
     Park, while the Astrodome will be called the Reliant
     Astrodome, and the stadium, which will be home to the NFL
     Texans starting in 2002, will be called Reliant Stadium. 
     Berger writes that the agreement is "the most expensive
     naming rights deal ever," surpassing the deals for FedEx
     Field in Washington, DC, and Philips Arena in Atlanta.  The
     Texans will receive around 75% of the of the nearly $10M
     annual payment, with the Houston Livestock Show & Rodeo
     receiving 15%, and Harris County 10% (HOUSTON CHRONICLE,
     10/27).  Reliant said the five facilities in Reliant Park
     will have an estimated 350 event days per year (Reliant).