The NYC Convention & Visitors Bureau launches today a
national radio campaign, "hoping the all-New York World
Series will lead to increased travel" to the city, according
to AD AGE. The spots, via Branding Iron, NY, will run in
"seven key markets," including Dallas, L.A., Miami and
Philadelphia, and will feature N.Y. Mayor Rudy Giuliani
"touting the energy in the city during the Series and trying
to entice people to visit during the winter" when the city
holds a "Paint the Town Red" celebration with special events
and lodging/dining deals. The "move to the national stage
signals the mayor may have the potential to follow in former
Mayor Ed Koch's footsteps and become a pitchman and
celebrity after leaving office" (AD AGE, 10/26).
T-SHIRTS, CAPS THE CURRENT FASHION: FSN's Sam Marchiano
reported that while N.Y. is known as a "fashion mecca, ...
the whole world will tell you that Subway Series gear is the
status symbol of the moment. ... It's also a cash cow for
the stores selling the Subway Series." Modell's Manager
Chris Weathers said, "It's definitely not what we
anticipated," as sales are 50-75% "more [than] what we
expected. It's tremendous" ("NSR," FSN, 10/25).
TICKET NOTES: In N.Y., Patrick McGeehan writes while
"lots of tickets" to Subway Series games have gone to
corporate sponsors, "that doesn't mean they are easy to come
by. ... For the most part, the people with the best views of
the action at Shea and Yankee Stadiums have been either the
most influential employees of corporate sponsors or the
guests they are splurging on in box seats and luxury suites"
(N.Y. TIMES, 10/26). Mets manager Bobby Valentine, on last
night's Game Four: "Our fans were probably not as loud as
they were during the regular season. But with the price of
tickets, it's probably not the same people sitting in the
seats" (BOSTON GLOBE, 10/26). In N.Y., William Sherman
writes that before Game Four, the "black market and Internet
broker price for a field-level box seat hit $6,000." Upper-
level seats went for $1,000 (N.Y. DAILY NEWS, 10/26).
