RON SCHUELER has stepped down as White Sox GM, but will
remain with the team as Senior VP & Special Consultant.
Schueler, who has served as GM since '90, was the longest-
tenured GM in the AL. He will be replaced by VP/Player
Development KEN WILLIAMS (White Sox). Williams becomes the
team's first African-American GM and "only the second in MLB
history" after former Yankees GM BOB WATSON (CHICAGO
TRIBUNE, 10/25)....MARINA COSTABILE has formed the S.F.-
based MARCOSTA SPORTS GROUP. Costabile's agency is
dedicated to the representation of pro golfers worldwide,
and Costabile will focus primarily on the negotiation of
endorsement and sponsorship deals for the golfers.
Costabile was with Steinberg, Moorad & Dunn (THE DAILY).
...TaylorMade-adidas Golf promoted Launch Marketing Manager
BOB MAGGIORE to the newly created position of U.S. Marketing
Manager, while Manager of Tour Operations GIDGE MOODY will
assume Maggiore's role for all of TaylorMade's future
product launches. Both will report to Dir of Global Brand
Communications MERLE MARTING (TaylorMade-adidas)....Trakus
named ROB WALLACE as TV Program Manager. Wallace spent the
past three years as an Associate Producer for ESPN
(Trakus)....N.Y.-based National Media Group (NMG) named
MICHAEL MARCHAND as Dir of PR and CHRISTINA CAMPANILE and
ANDREW LEE as Account Execs. Marchand was most recently was
Account Supervisor for the NY-based PR firm Trylon
Communications. Lee joins NMG after one-year at Dobbin-
Bogla PR and one-year in the PR department for the Atlantic
League Surf. Campanile spent the last two years with Dan
Klores Associates (THE DAILY).....JEFF BUCH has resigned
from his post as VP/Strategic Alliances & Marketing for
eFanShop (THE DAILY).
