REE-BACK? NFL, REEBOK DISCUSSES EXCLUSIVE DEAL, EQUITY STAKE

          Reebok Int'l is "in talks with the NFL over a
     blockbuster apparel rights deal," according to Richard
     Wilner of the N.Y. POST, who cites sources as saying that
     the talks "center on a possible exclusive apparel license"
     for the Reebok brand, "including all authentic game
     uniforms, sideline apparel and replica jerseys."  While the
     NFL and Reebok would not comment, "whispers surrounding the
     negotiations" say that the two sides are "also swapping
     proposals about the NFL getting stock or stock options" in
     the company, which would mark the first time the league
     would get equity in a licensee.  The NFL's current apparel
     licensing deals, with Nike, Puma and adidas, expire at the
     end of this season, meaning a Reebok deal would begin with
     the 2001 season (N.Y. POST, 10/25).