The Timberland Co. has inked a deal to provide
waterproof outerwear for CBS Sports' NFL sideline reporters,
SEC college football announcers and broadcasters on "The NFL
Today." As part of the deal, the brand will receive three
seconds of logo exposure at the end of each NFL and SEC game
broadcast on CBS, as well as at the end of each broadcast of
"The NFL Today" (Timberland)....State Farm Insurance has
signed a four-year deal to title sponsor the Missouri Valley
Conference's men's basketball tournament (MVC).....PA-based
PLB Sports VP/Marketing Melissa Heher said that the "most
popular brands" of cereal flakes around collegiate sports
teams, which are available on the Internet, are the Univ. of
NE and the Univ. of MI (DETROIT NEWS, 10/25)....Mirror Image
Internet has signed on as a "principal sponsor" for the N.Y.
Marathon. Mirror Image gets signage, "including center
position on the finish line banner." Additionally, Pontiac
has signed on as the event's official car and will tout its
Aztec brand (Terry Lefton, BRANDWEEK, 10/23 issue).
ISLAND BOY: ESPN's "NBA Today" showed Spurs C Tim
Duncan behind the scenes, filming a commercial for the U.S.
Virgin Islands. Duncan: "I think Americans would love
coming to the [USVI] because it's a paradise. The water is
great, the people are great. It's a change of atmosphere,
and it's a great change" ("NBA Today," ESPN, 10/24).
